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Oliver Buchannon
Ray Green

Strategy

Clarity is overrated

Dec 14, 2025

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8 min read

Clarity is overrated

If you don’t love the process, the fog will break you. Here’s the only question that matters.

Ray Green
Ray Green
I killed a 6-week project in 24 hours

Dec 10, 2025

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6 min read

I killed a 6-week project in 24 hours

Here's the framework I used to know when to pivot vs. when I'm just being impulsive...

Ray Green
Ray Green
Tom Brady just explained why your sales team isn't working

Dec 9, 2025

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6 min read

Tom Brady just explained why your sales team isn't working

Stop hiring talented assholes. No individual player is more important than the unit as a whole.

Ray Green
Ray Green
Your Sunday newsletter is changing (no action needed)

Dec 3, 2025

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2 min read

Your Sunday newsletter is changing (no action needed)

Ray Green
Ray Green
You're competing for 3% (ignoring the 97%)

Nov 30, 2025

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6 min read

You're competing for 3% (ignoring the 97%)

Your competitors figured this out years ago. You're about to catch up in the next 3 minutes.

Ray Green
Ray Green
You're not actually working

Nov 23, 2025

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6 min read

You're not actually working

I've done this more times than I care to admit. Poured weeks—sometimes months—into projects, initiatives, or strategies...

Ray Green
Ray Green
You'll never get out of sales

Nov 16, 2025

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6 min read

You'll never get out of sales

Bad news: You're in sales forever. Good news: You can evolve with it (and get your time back).

Ray Green
Ray Green
Of course they weren't ready

Nov 9, 2025

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5 min read

Of course they weren't ready

If they were ready to buy, you wouldn't be talking to them.

Ray Green
Ray Green
This tweet pissed me off

Nov 2, 2025

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10 min read

This tweet pissed me off

A guy with 300K followers says entrepreneurship is just luck. Here's why he's dead wrong.

Ray Green
Ray Green
How I got my kids to beg for strategy planning

Oct 26, 2025

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8 min read

How I got my kids to beg for strategy planning

Last week I did something that should've been a disaster. I combined my quarterly off-site planning with a family vacation.

Ray Green
Ray Green
I asked Gary why he seemed pissed off

Oct 19, 2025

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5 min read

I asked Gary why he seemed pissed off

10 minutes in, I stopped the call and asked what was really going on. Fifty minutes later, he was a customer.

Ray Green
Ray Green
You're too good at fixing problems

Oct 12, 2025

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7 min read

You're too good at fixing problems

And that's exactly why they ghost you. Here's what to do instead.

Ray Green
Ray Green
"Ray, great news!" (it wasn't)

Oct 5, 2025

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6 min read

"Ray, great news!" (it wasn't)

A client just hired a sales manager and a sales rep. Both start Monday. I had to tell him he's got three major problems already.

Ray Green
Ray Green
I paid $50k for a lesson I already knew

Sep 28, 2025

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5 min read

I paid $50k for a lesson I already knew

This is mortifying. I literally teach this every day...

Ray Green
Ray Green
Why I fired half my sales team (and revenue went up)

Sep 21, 2025

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8 min read

Why I fired half my sales team (and revenue went up)

The home office thought I was an extremist. HR had serious concerns. But 10 years later, we'd never missed a goal...

Ray Green
Ray Green
I owe Alec Baldwin an apology

Sep 14, 2025

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6 min read

I owe Alec Baldwin an apology

Turns out "Always Be Closing" isn't what made me cringe. It's how everyone gets it wrong...

Ray Green
Ray Green
Why prospects ghost you after "great" proposal meetings

Sep 7, 2025

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5 min read

Why prospects ghost you after "great" proposal meetings

Ever walked out thinking "nailed it!" only to never hear from them again? Here's what you're doing wrong...

Ray Green
Ray Green
A gift for you

Sep 2, 2025

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2 min read

A gift for you

No deep work rituals. No hacks. Just a brutal filter for what matters.

Ray Green
Ray Green
Why I Downloaded Couch to 5K (After Running 12 Half-Marathons)

Aug 31, 2025

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6 min read

Why I Downloaded Couch to 5K (After Running 12 Half-Marathons)

Sometimes the most powerful thing you can do is lower the bar...

Ray Green
Ray Green
Why I fired my entire commission-only sales team

Aug 24, 2025

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7 min read

Why I fired my entire commission-only sales team

I inherited a national sales team at the US Chamber of Commerce, and 18 months later...

Ray Green
Ray Green
He Lost a $5K Deal to Silence

Aug 17, 2025

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6 min read

He Lost a $5K Deal to Silence

Not a no. Not a yes. Just... nothing. Here's how to prevent that

Ray Green
Ray Green
The Dumbest Sales Advice I’ve Seen This Week

Aug 10, 2025

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4 min read

The Dumbest Sales Advice I’ve Seen This Week

Spoiler: it involves weather talk and a bad haircut.

Ray Green
Ray Green
1$7M MSP Owner: "What the Hell Is Going On?"

Jul 27, 2025

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4 min read

1$7M MSP Owner: "What the Hell Is Going On?"

Close rates tanked. Economy fine. Problem? Worse.

Ray Green
Ray Green

Repeatable Revenue with Ray J. Green

Sales, strategy, and self-mastery from an operator, not a guru.

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